When are videos important?
Videos are an important marketing tool and are a highly effective way to get your branding message across to your clients. Videos are useful for marketing and branding because they:
- Take advantage of YouTube’s tremendous user base.
- Often appear in natural search results.
- Convey dense information in a small amount of time.
- Are very shareable, which leads to the potential for going “viral.”
- Help organic ranking.
- Increase customer loyalty.
- Offer both a visual and audio sensation.
- They allow you to tell your company’s story.
- They’re personal, so your customers feel like they know you.
- They provide an inside look at your company, products, and services that customers wouldn’t get otherwise.
- Demonstrate products and services
- Provide training, instructions, or tutorials
- Entertain your customers
- Promote events and campaigns
- Provide customer support and assistance
- Showcase customer testimonials
- Show the benefits of your products and services