Video marketing

When are videos important?

Videos are an important marketing tool and are a highly effective way to get your branding message across to your clients. Videos are useful for marketing and branding because they:

  • Take advantage of YouTube’s tremendous user base.
  • Often appear in natural search results.
  • Convey dense information in a small amount of time.
  • Are very shareable, which leads to the potential for going “viral.”
  • Help organic ranking.
  • Increase customer loyalty.
  • Offer both a visual and audio sensation.
Videos pack more emotional power than other types of media because they are more “human.” They present a more complete impression of the people involved, which adds an authenticity that many other types of media are lacking. Videos are as close as you can get to a real human, which builds your credibility because:
  • They allow you to tell your company’s story.
  • They’re personal, so your customers feel like they know you.
  • They provide an inside look at your company, products, and services that customers wouldn’t get otherwise.
Videos are also important when you need a visual to explain a concept to your customers. Of course, the most useful videos serve a purpose that benefits your customer in some way. Videos can be used to:
  • Demonstrate products and services
  • Provide training, instructions, or tutorials
  • Entertain your customers
  • Promote events and campaigns
  • Provide customer support and assistance
  • Showcase customer testimonials
  • Show the benefits of your products and services

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